How can impact investors make the missing middle less “missing”?
Entrepreneurs developing innovative solutions for pressing world challenges often end up being cash-strapped. One of the main reasons is because they fail to meet investors whose expectations are in tune with their level of maturity and the design of their impact business model. This is what is often referred to as the missing middle. In this article, we share some essential tips for investors who want to help create a level playing field and invest in early-stage ventures who seek to contribute to urgent societal goals with innovative solutions.